Taking a quick look at the historical performance of ServiceNow, Inc. (NYSE:NOW) shares, we have noted that the stock price for the previous week is 0.44%. Looking back over the past month, company shares are -0.49%. For the past quarter, shares have performed 27.32%. Going further back to the beginning of the calendar year, company shares are 34.69%. If we scroll back to the full year reading, shares have performed 41.52%. Investors may be trying to decide if it is a good time to get into a particular stock, or whether to exit a position that has turned sour. Whatever the case, outperforming the market is on the minds of many dedicated equity market enthusiasts.
The direction of stock market moves in the short-term are highly unpredictable. Many investors will be tempted to ride the wave whether the trend is buying or selling. Fearful investors may make hasty decisions such as panic buying or selling. Investors may feel compelled to buy stocks after a major run higher. This can be related to the fear or missing out. On the other end, investors may be quick to sell quality stocks when the market is in the midst of a broad sell-off. This behavior often translates into falling into the trap of buying high and selling low.
Shares of ServiceNow, Inc. (NYSE:NOW) have been recently spotted trading -4.02% off of the 52-week high price. On the other end, company shares have been noted 63.61% away from the low price over the last 52-weeks. Switching over to some distances from popular moving averages, we see that the stock has been recorded 22.05% away from the 200 day moving average. Moving closer, we can see that shares have been trading -0.63% off of the 20-day moving average. Investors may be closely following the current stock price in relation to moving averages. This may assist with figuring out if a breakout or reversal could be in the cards. Knowing when to ride the surge rather than stay on the sidelines, can be a difficult decision even for veteran investors.
Focusing on some other company information, we can see that ServiceNow, Inc. (NYSE:NOW) has a beta of 1.44. Beta indicates the tendency of a stock’s returns to respond to market swings. A beta of 1 indicates that the stock price moves with the market. A beta under 1 indicates that the stock is less volatile than the market in theory. A beta value over one would indicate the opposite. In terms of volatility, shares have been noted at 2.06% for the week, and 2.58% for the past month. Investors often keep a close eye on any irregular stock volume. Traders and technical analysts have the ability to use volume to help measure the strength of a particular move. Investors may also view volume levels when the stock price is nearing significant support or resistance levels, in order to confirm a breakout in either direction.
We can now shift our focus to some alternate company data on shares of ServiceNow, Inc. (NYSE:NOW). The stock has a current ATR of 5.97. When applying indicators for technical analysis, traders and investors may choose to examine the ATR or average true range. The ATR measures the volatility of a stock on a day-to-day basis. The average true range is typically based on 14 periods and may be calculated daily, weekly, monthly, or intraday. The ATR is not considered a directional indicator, but it may reflect the strength of a particular move. As we move into the second half of the year, investors may be looking to jumpstart their portfolios. Many equity investors may be wondering if the stock markets will find renewed energy and continue higher, or if a major correction is on the horizon.
One of the biggest mistakes that can plague the individual investor is not setting up an overall investment plan. Investors may want to start out be setting up an outline of overall goals. Having goals can eventually make the day to day investing decisions at little bit easier over time. Once a plan is in place, investors can then spend more time focusing on the proper stocks to add to the portfolio. Dedicating time for extensive stock research may not be easy, but it may put the investor in a better position. Some investors will go to greater lengths, such as making sure that they have a good reason behind every buy or sell decision. This process may seem unnecessary to some, but it may help the investor stay focused when the market gets choppy and tough decisions need to be made.
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